Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this course, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue.
Facebook Optimization: Grow Your Presence
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Optimize your Facebook page for steady growth
Skills you'll gain
- Social Media Management
- Business Analytics
- Content Strategy
- Online Advertising
- Marketing Analytics
- Performance Measurement
- Data-Driven Decision-Making
- Revenue Management
- Scalability
- Brand Marketing
- Social Media Marketing
- Content Performance Analysis
- Analytics
- Key Performance Indicators (KPIs)
- Social Media Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this module, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue. You’ll start by diving into Facebook analytics, gaining the skills to track key performance metrics and refine your content based on real data. Then, you’ll explore monetization strategies, learning how to leverage Facebook’s revenue-generating features.
What's included
4 videos3 readings5 assignments1 plugin
Instructor
Offered by
Explore more from Marketing
Coursera Project Network
Coursera Project Network
Coursera Project Network
Coursera Project Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.