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Google Ads Courses

Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

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Find the best Google Ads course for your goals

  • C

    Coursera Project Network

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera Project Network

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    713 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, LinkedIn, Dashboard, Data Processing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    176K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google AI Essentials

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, Large Language Modeling, LLM Application, Process Optimization, Productivity Software, Workforce Development, Innovation, Emerging Technologies, Organizational Strategy, Data Security, Sociology, Critical Thinking, Human Computer Interaction, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Target Market, Instagram, Budget Management, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

Google Ads learners also search

facebook ads
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1234…211

In summary, here are 10 of our most popular google ads courses

  • Google Ads for Beginners: Coursera Project Network
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network
  • Create a Google Ads Search Campaign: Coursera Project Network
  • Google Digital Marketing & E-commerce: Google
  • Attract and Engage Customers with Digital Marketing: Google
  • Google Ads Search Certification Preparation: Aptly
  • Google Data Analytics: Google
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Foundations of Digital Marketing and E-commerce: Google
  • Search Advertising with Google: Aptly

Frequently Asked Questions about Google Ads

Browse the Google Ads courses below—popular starting points on Coursera.

  • Foundations of Digital Marketing and E-commerce: Google
  • Google Ads Search Certification Preparation: Aptly
  • Attract and Engage Customers with Digital Marketing: Google
  • Assess for Success: Marketing Analytics and Measurement: Google‎

Yes. You can start learning Google Ad skills on Coursera for free in two ways:

  • Preview the first module of many Google Ads courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in Google Ads, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

The Google Ads Search Certification validates your ability to create and optimize Google Search campaigns. It covers topics like keyword strategy, bidding, and ad performance. You can build related skills through courses like Google Digital Marketing & E-commerce Professional Certificate on Coursera, which includes hands-on practice with Google Ads tools.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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