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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 11, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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626 - 650 of 1,836 Reviews for Marketing Analytics

By sakhar p

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Jul 29, 2020

This course really help me , Now i have great knowledge about marketing analytics

By DIANA B

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Jun 13, 2020

Great course, detailed explanations and good examples for a better understanding!

By Parshva J

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May 25, 2020

brilliant, compact and learnt a lot despire being from an engineering background!

By Sonal M

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Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

By Prashant D

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Mar 28, 2024

Thank you for providing such a comprehensive and insightful learning experience.

By Shubham K

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Jun 9, 2021

It was quite informative and up to date according to current market requirements

By AMISHA S

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Nov 23, 2020

This course is designed very well and it is very helpful full skill enhancement.

By Matanat M

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Oct 27, 2020

thanks for everything!! I am grateful to you for every information you taught me

By Rima M

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Oct 21, 2020

I love this course, and also the Subject was so well explained by Raj. Thankyou.

By Sultan G

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May 21, 2020

THİS COURSE ARE AMAİZİNG

I REALLY LİKE THİS COURSE. THE TEACHER VERY SUCCESSFULL.

By Bharat P

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Oct 14, 2021

excellent explanation of theories coupled with real corporate world experiences

By Sweta P

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Jul 19, 2020

Very informative with a touch to all essential area. Good course for beginners.

By Mutiara M

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Jun 24, 2020

The instructor keeps the material interesting to learn. Definitely recommended.

By Jagada C

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Apr 28, 2020

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

By Sunil R

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Apr 12, 2020

Wonderful Course all the models cover are useful in marketing analytics carrier

By Sam R

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Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

By Emiliano A

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Jan 20, 2022

Great content, especially for beginners in analytics, and marketing analytics.

By S S

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Aug 26, 2021

Very Good Program with good discussion on various Analytical concepts. Thanks.

By Mohit G

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Jul 8, 2020

Great content and teaching sytle. Live examples help you relate to the course.

By Maddie O

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May 29, 2020

Much more challenging than I anticipated, but I am glad to have stuck with it!

By Vito A

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Apr 24, 2020

Great course and give me applicable theory. Fully recommended for this course.

By Ankit k s

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Apr 10, 2020

it was a great experience to do a course of marketing analytics from Coursera.

By Kitcha I

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Aug 29, 2018

Very practical learning course, very dedicated instructor, highly recommended.

By JE S

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Mar 5, 2022

The course is very helpful especially to us Business Administration graduate.

By Jazil N K

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Sep 25, 2020

Got to acquire great skills, just enjoyed to have this to my Technical skills