Spécialisation Product Strategy in the age of GenAI

Describe the product lifecycle stages and strategic actions at each phase.

Interpret market data to derive actionable insights for product strategy.

Apply principles of collaborative leadership to foster innovation and execution.

Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Identify the principles of PLM.

Apply the steps for effective PLM implementation.

Identify ways to overcome PLM challenges.

Apply the integration of PLM with business strategy.

Develop a Go-to-Market Strategy and analyze the customer journey.

Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Utilize Generative AI tools for creating prototyping outlines.

Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Describe the role of Generative AI in transforming customer insights.

Use Gen AI to collect and analyze customer feedback.

Explain how AI can segment customers and predict trends based on behavior.

Apply AI-driven insights to improve customer experience and business strategies.

Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Analyze the importance and levels of business innovation.

Apply a model to generate opportunities for business improvements.

Implement prototypes strategically while managing resources and embracing failure.

Understand the basics of GenAI and its transformative impact on the product R&D team.

Apply Identify key GenAI tools and techniques applicable to product development processes.

Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Identify the capabilities of GenAI for basic role-specific Product Manager functions.

Experiment with GenAI to determine how it can streamline your work as a Product Manager.

Deploy strategies to integrate GenAI into product management with human oversight and accountability.