Marketing Collateral

Marketing Collateral is a collection of media materials used to support the sales of a product or service. Coursera's Marketing Collateral skill catalogue helps you create impactful, targeted, and persuasive marketing materials to support your business's sales and marketing initiatives. You'll learn how to design, craft and deploy various types of collateral such as brochures, sales letters, white papers, newsletters, presentations, and online ads. Additionally, you'll understand the strategic placement of these materials to engage customers, promote brand awareness, and drive sales. You'll also become familiar with the use of graphic design, copywriting, and digital tools to create compelling and effective marketing collateral.
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Results for "marketing collateral"

  • Status: New
    Status: Free Trial

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Product Strategy, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Prospecting and Qualification, Responsible AI, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

  • Skills you'll gain: Marketing Design, Organizational Structure, Marketing Collateral, Graphic Design, Presentations, Dashboard, User Accounts

  • Skills you'll gain: Canva (Software), Infographics, Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Digital Design, Productivity, Color Theory, Presentations, Digital Content, Organizational Skills, Planning, Editing

  • Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Data Sharing, Creative Design, Editing, Marketing Design, Marketing

  • Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

What brings you to Coursera today?

  • Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

  • Skills you'll gain: Logo Design, Canva (Software), Image Quality, Marketing Materials, Graphic Design, Presentations, Creative Design, Marketing Collateral

  • Skills you'll gain: Canva (Software), Promotional Strategies, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Visual Design, Project Design, Graphic and Visual Design, Product Knowledge, Graphical Tools, Graphic Design, Selling Techniques, Sales

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

  • Skills you'll gain: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Digital Design, Graphic and Visual Design Software, Product Design, Asset Protection, Marketing

  • Skills you'll gain: Canva (Software), Branding, Creative Design, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Account Management, Marketing Communications

What brings you to Coursera today?

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