Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
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Find the best Market Research course for your goals

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Queen Mary University of London

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    644 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Personalized Service, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    88 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Xbox

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    IE Business School

    Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Queen Mary University of London

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    561 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • IE Business School
  • University of Colorado Boulder
  • University of Illinois Urbana-Champaign
  • Microsoft
  • Tecnológico de Monterrey
  • University of California, Davis
  • Arizona State University