Product Management

Product Management is a crucial function that guides every step of a product's lifecycle, from development to positioning and pricing, by understanding the market and consumer needs. Coursera's product management catalogue equips you with the knowledge and tools to develop, launch and manage products successfully. You'll learn how to conduct market analysis, create actionable product strategies, define product roadmaps, work effectively with cross-functional teams and understand the metrics for tracking product success. This skill is vital to drive innovation and growth in any technology, retail, manufacturing, or service organisation.
36credentials
2online degrees
106courses

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  • This role has a £57,915 median salary ¹.

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £57,915 median salary ¹.

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Find the best Product Management course for your goals

  • Status: Free Trial

    Skills you'll gain: Management Accounting, Cost Accounting, Cost Control, Financial Accounting, Accounting, Business Metrics, Operational Analysis, Product Management, Operational Efficiency, Profit and Loss (P&L) Management, Strategic Decision-Making, Operations, Decision Making, Financial Analysis, Cost Management, Analysis, Sales

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Strategy, Market Analysis, Consumer Behaviour, Writing

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Platform As A Service (PaaS), Product Lifecycle Management, No-Code Development, Digital Transformation, Cloud Platforms, Product Management, Systems Integration, Business Transformation, Cost Management, Business Process, Team Oriented, Enterprise Architecture, Business Strategy

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Business Strategy, Strategic Thinking, Product Management, Organizational Change, Market Dynamics, Emerging Technologies, Competitive Analysis, Platform As A Service (PaaS), Network Analysis, Case Studies

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Governance, Product Development, Product Roadmaps, User Centered Design, Business Modeling, Resource Management, Brand Management

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Product Management, Product Strategy, Marketing, Marketing Channel, Media Planning, Advertising, Promotional Strategies, Branding, Sales Strategy

  • Status: Free Trial

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

  • University of Illinois Urbana-Champaign

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

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Leading partners

  • SkillUp
  • University of Maryland, College Park
  • IE Business School
  • Advancing Women in Tech
  • University of Virginia
  • IBM
  • University of Illinois Urbana-Champaign
  • Packt