Customer Relationship Management (CRM) Software

Customer Relationship Management (CRM) Software is a tool that allows businesses to manage, analyze, and improve their customer interactions and relationships. Coursera's CRM software catalogue guides you in mastering the use of CRM software to optimize business strategies and customer satisfaction. You'll delve into understanding customer behaviors and preferences, managing and analyzing sales and customer interaction data, and enhancing marketing efforts. Moreover, you'll gain hands-on experience in utilizing popular CRM tools to boost customer retention and drive sales growth. This skill is vital for marketing professionals, sales managers, business owners, or anyone looking to enhance their ability to connect with customers and drive business growth.