Business Marketing

Business Marketing is the practice of individuals, organizations, or companies promoting their products or services to other businesses or organizations. Coursera's Business Marketing catalogue teaches you about strategic marketing concepts tailored specifically for business-to-business operations. You'll learn everything from market segmentation and targeting, brand building, customer relationship management to digital marketing techniques. You'll delve into the complexities of business sales, explore the key strategies in pricing and value proposition, and understand how to leverage data in making strategic marketing decisions. This knowledge will empower you to drive business growth and customer engagement in any organization.
11credentials
1online degree
50courses

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Results for "business marketing"

  • Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

  • Status: Free Trial

    Skills you'll gain: Smart Goals, Target Audience, Campaign Management, Business Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Social Media Marketing, Key Performance Indicators (KPIs), Target Market, Content Strategy, Marketing Planning, Business Planning, Customer Analysis, User Feedback

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing

  • Status: Free

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

  • Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

  • Coursera Project Network

    Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising, Payment Processing, Paid media, Payment Systems, Business Marketing, Social Media Marketing

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

  • Status: Free Trial

    Skills you'll gain: Diversity and Inclusion, Innovation, Organizational Leadership, Industrial and Organizational Psychology, Organizational Change, Creativity, Human Capital, Leadership, Drive Engagement, Team Performance Management, Change Management, Business, Business Strategy, Decision Making, Business Marketing, Neurology

What brings you to Coursera today?

Leading partners

  • Emory University
  • Arizona State University
  • University of Colorado Boulder
  • Aptly
  • Tecnológico de Monterrey
  • Yonsei University
  • Alfaisal University | KLD
  • Fundação Instituto de Administração