Customer Relationship Management

Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with customers and potential customers. Coursera's CRM skill catalogue teaches you how to effectively manage customer relationships to improve business performance. You'll learn about the various elements of CRM including customer service, customer interaction, sales force automation, and analyzing customer data. You'll also explore different CRM tools and software designed to gather, analyze, and harness customer information to build and maintain meaningful relationships with customers, boost customer loyalty, and drive sales growth. By mastering these concepts, you'll be able to contribute significantly to the customer satisfaction and profitability of any business.
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Results for "customer relationship management"

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

  • Status: Preview

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

  • Status: Free Trial

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Salesforce, Customer Relationship Management, Customer Relationship Management (CRM) Software, Responsible AI, Salesforce Development, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Data Management, Business Process Automation, Automation, Analytics, Data-Driven Decision-Making, Predictive Modeling

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Business Management, Professional Development, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Planning, Customer Relationship Management, Organizational Leadership, Organizational Strategy, Leadership, Change Management

  • Status: Free Trial

    Illinois Tech

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • Universidad de Chile

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales Training, Sales Presentation, Customer Relationship Management, Prospecting and Qualification, Value Propositions, Overcoming Objections, Negotiation, Needs Assessment

  • Status: Preview

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management, Data Security, Security Controls, No-Code Development, Automation, Identity and Access Management

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

  • Status: Free Trial

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection

  • Status: Free Trial

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

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