Product Strategy

Product Strategy is a crucial business aspect that dictates the direction in which a product should move to achieve business goals. Coursera's product strategy catalogue teaches you the key elements of successful product strategy, from understanding the customer's needs and market conditions to making strategic decisions on product development and marketing. You'll learn about product lifecycle management, competitive analysis, market segmentation, strategic planning, pricing strategy, and product positioning. By mastering these aspects, you will be able to create a robust product strategy that aligns with business objectives and caters to customer needs, thereby driving product success in the market.
25credentials
76courses

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  • This role has a £57,806 median salary ¹.

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £57,806 median salary ¹.

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Results for "product strategy"

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Product Development, Team Building, Product Strategy, Capital Markets, Finance

  • Status: Free Trial

    Skills you'll gain: Agile Product Development, Sprint Planning, Product Management, Product Roadmaps, Agile Methodology, Agile Project Management, User Story, Product Strategy, Sprint Retrospectives, Backlogs, Project Management, Stakeholder Communications, Stakeholder Engagement

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

  • Status: Preview

    Universidad Austral

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Product Strategy, Business Administration

  • Status: Free Trial

    Skills you'll gain: Consulting, Relationship Management, Business Consulting, Management Consulting, Product Strategy, Technical Consulting, Relationship Building, Project Management, Rapport Building, Consultative Approaches, Project Implementation, Agile Methodology, Company, Product, and Service Knowledge, Waterfall Methodology, Solution Delivery, Enterprise Resource Planning, Systems Thinking, Business Process, Business Transformation, Digital Transformation

  • Status: Preview

    Skills you'll gain: Operating Cost, Cost Accounting, Cost Management, Cost Estimation, Management Accounting, Profit and Loss (P&L) Management, Financial Analysis, Case Studies, Product Strategy, Decision Making

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Innovation, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Business Modeling

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • Status: Free Trial

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

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