Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
5credentials
29courses

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  • This role has a £57,788 median salary ¹.

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £57,788 median salary ¹.

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Explore the Product Marketing Course Catalog

  • Status: Preview

    Skills you'll gain: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis

  • Status: Preview

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Health Care

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

  • Status: Free Trial

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Lean Methodologies

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Free Trial

    Skills you'll gain: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

What brings you to Coursera today?

Leading partners

  • IE Business School
  • Kennesaw State University
  • Yonsei University
  • IESE Business School
  • Universidad de Palermo
  • University of Maryland, College Park
  • Alfaisal University | KLD
  • ESSEC Business School