Digital Media Strategy

Digital Media Strategy involves planning and executing online marketing campaigns to reach target audiences. This skill requires knowledge of content creation, social media management, and performance analytics. Digital marketers develop strategies, optimize digital channels, and measure campaign success. Effective digital media strategy enhances brand awareness, user engagement, and marketing ROI.
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1online degree
57courses

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Results for "digital media strategy"

  • Status: New
    Status: Preview

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: AI Personalization, Personalized Service, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Digital Media Strategy, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Digital Marketing, Expectation Management, Content Marketing

  • Status: Free Trial

    Skills you'll gain: Education Software and Technology, Instructional Design, Pedagogy, Course Development, Instructional Strategies, Emerging Technologies, Learning Management Systems, Innovation, Quality Assurance, Planning, Curriculum Development, Systems Analysis, Solution Design, Design Strategies, Digital Transformation, Digital Media Strategy, Technical Documentation, Creativity, Virtual Environment, Continuous Monitoring

  • Status: New
    Status: Free Trial

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Consumer Behaviour, Content Performance Analysis, Content Creation

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Social Media Strategy, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Smart Goals, Target Audience, Media Strategy, Content Marketing, Marketing, Marketing Strategies, Active Listening, Performance Measurement, Key Performance Indicators (KPIs), Digital Media Strategy, Drive Engagement, Social Network Analysis, LinkedIn, Facebook, Professional Networking

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

  • Status: Preview

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Business Analysis, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

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Leading partners

  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • Digital Marketing Institute
  • Meta
  • University of Colorado Boulder
  • University of Illinois Urbana-Champaign
  • Starweaver
  • University of California, Davis