Consultative Selling

Consultative Selling is a sales technique that prioritizes relationships and open dialogue to identify and provide solutions to a customer's needs. It's a strategy that puts the salesperson in the role of a trusted advisor, rather than a mere product pusher. Coursera's Consultative Selling catalogue teaches you the core principles and methodologies of this approach. You'll learn how to listen effectively, ask the right questions, understand and empathize with clients' challenges, and offer appropriate solutions. Additionally, you'll understand how to build long-term customer relationships, manage sales processes, navigate complex sales situations, and enhance negotiation skills. This skill is crucial for sales professionals, business developers, and anyone involved in customer-facing roles.