Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
25credentials
137courses

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Find the best Market Research course for your goals

  • Status: Free Trial

    Queen Mary University of London

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    562 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Data Analysis, Marketing, Target Market, Market Analysis, Regression Analysis, Sample Size Determination, Quality Control

    4.4
    Rating, 4.4 out of 5 stars
    340 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
    934 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Xbox

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    49 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Consumer Behaviour, Market Research, Marketing Analytics, Marketing Psychology, Strategic Marketing, Marketing, Market Analysis, Data-Driven Decision-Making, Behavioral Economics, Customer Insights, Business-To-Consumer, Technology Strategies, B2B Sales, Product Lifecycle Management, Digital Marketing

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Analytics, Marketing, Data Collection, Marketing Strategies, Market Research, Regression Analysis, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Strategic Decision-Making, Business Communication, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Copenhagen Business School

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    422 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

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