Cross Selling

Cross Selling is a strategic sales technique where additional, often complementary, products or services are suggested to an existing customer to increase their engagement and overall purchase. Coursera's Cross Selling catalogue will guide you on mastering this critical sales skill. You'll learn the art of identifying customer needs and offering appropriate and personalized solutions that add value to the customer journey. It'll also cover techniques for effective communication and persuasion, understanding customer behavior, and ways to build long-term customer relationships. By the end of your learning journey, you'll have the know-how to increase revenue and customer satisfaction in both B2B and B2C environments.