Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
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Find the best Digital Marketing course for your goals

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Marketing, Web Applications, Target Audience, Sales

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

  • Status: Free

    Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

  • Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

  • Status: Preview

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

What brings you to Coursera today?

Leading partners

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Meta
  • Simplilearn
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • University of Colorado Boulder