Marketing Operations

Marketing Operations is a fundamental aspect of any business, focusing on the efficiency and effectiveness of an organization's marketing. Coursera's Marketing Operations catalogue teaches you about the strategic planning, technology, data analysis, and process management involved in successfully running marketing operations. You'll learn to drive marketing strategy through customer-centric data analysis, manage marketing technology stacks, align cross-functional teams, and measure and optimize the impact of marketing efforts. This skill will equip you to improve operational efficiency, drive marketing ROI, and foster a results-driven marketing culture within your organization.
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Results for "marketing operations"

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Marketing, Workflow Management, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Emory University

    Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    66 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

    4.6
    Rating, 4.6 out of 5 stars
    118 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Universidad de Palermo

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    UBITS

    Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation

    4.3
    Rating, 4.3 out of 5 stars
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Operations, Social Media Campaigns, Prompt Engineering, AI Personalization, Instagram, Customer Engagement, Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Emory University

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

What brings you to Coursera today?

Leading partners

  • Emory University
  • IE Business School
  • UBITS
  • Universidad de Palermo