Marketing Materials

Marketing Materials are the tools and resources used to promote and advertise a product, service, or brand. Coursera's Marketing Materials catalogue equips you with the knowledge and skills needed to create compelling, effective promotional content. You'll learn about the components of a successful marketing strategy, from designing eye-catching visuals and writing persuasive copy, to leveraging both traditional and digital channels for maximum reach. Whether you're creating brochures, email campaigns, social media ads, or video content, you'll gain the expertise to craft marketing materials that resonate with your target audience and drive business growth.
5credentials
17courses

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Results for "marketing materials"

  • Status: Free Trial

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

  • Status: Free Trial
    Status: AI skills

    Skills you'll gain: Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Paid media, Instagram, Smart Goals, Social Media Strategy, Social Media Campaigns, Advertising Campaigns, Marketing Effectiveness, Advertising, Marketing, Marketing Materials, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Business Writing, Music, Content Creation, Branding, Target Audience, Communication, Aesthetics, Design Elements And Principles

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, ChatGPT, Responsible AI, Automation, Workflow Management, AI Product Strategy, Report Writing, Digital Transformation, Marketing Materials, Team Management, AI Personalization, Generative AI Agents, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

  • Status: New
    Status: Preview

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

What brings you to Coursera today?

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Meeting Facilitation, Business Writing, Negotiation, Active Listening, Business Correspondence, Marketing Materials, English Language, Verbal Communication Skills, Business Communication, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Vocabulary, Marketing Communications, Concision, Business Management, Influencing, Forecasting

  • Status: Free Trial

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Creation, Generative AI Agents, Marketing Materials, Content Development and Management, Ideation, Social Media Content, Content Strategy, Blogs, Personalized Service, Brainstorming, Paid media, Calendar Management, Search Engine Optimization

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

  • Coursera Project Network

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

  • Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

What brings you to Coursera today?

Leading partners

  • Meta
  • University of Colorado Boulder
  • Arizona State University
  • Microsoft
  • Automatic Data Processing, Inc. (ADP)
  • Dubai College of Tourism
  • HubSpot Academy
  • Simplilearn