What is digital media?

Digital media is any type of content that is transmitted using digital technology. It's sometimes defined as any text, video, audio, or graphics you can view on a screen, whether it's an app on your phone, software on your computer, an eBook, a social media site, or a video game. Digital media has gained popularity in recent years because of the availability of smartphones and personal computers. In some cases, it is replacing print media, while in others, it supplements print media. Many people see the rise of digital media as positive because it makes media more accessible and provides media producers with more outlets on which to share their work. However, others argue that digital media makes it impossible to enforce copyright laws and not everyone is digitally literate.

Why is it important for me to learn about digital media?

Learning about digital media can help you keep up with an ever-changing world, as well as open your life up to numerous professional opportunities. Digital media is used across many fields, including eCommerce, entertainment, technology, health, publishing, education, government, technology, and marketing. If you engage with any of these fields as a consumer, you may need to understand digital media to receive the full benefits of what a company or organization offers.

What jobs can I get in digital media?

Careers that use digital media are plentiful, ranging from teachers to healthcare workers. However, if you prefer a job that allows you to create digital media, you might consider becoming a graphic designer, digital photographer, animator, social media specialist, video game developer, app developer, digital video editor, or digital marketer. Some people who study digital marketing go on to become broadcast journalists, multimedia artists, advertising managers, computer programmers, e-commerce managers, tech support specialists, or sound technicians.

How can online courses help me learn about digital media?

When you take online courses on digital media, you have the opportunity to explore specific skills within the field that can introduce you to new hobbies or career options, such as digital advertising or app development. You may also learn about how digital media has impacted the world since becoming mainstream. For example, you may take a course on how it's impacted the business world or how it's changed the way teachers work.

What are the benefits of taking an online Digital Media course?

Online Digital Media courses offer a convenient and flexible way to enhance your knowledge or learn new Digital Media skills. Choose from a wide range of Digital Media courses offered by top universities and industry leaders tailored to various skill levels.

What Digital Media courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Digital Media, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Digital Media Courses - Learn Digital Media Online

Explore the Digital Media Course Catalog

Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
4.8
Rating, 4.8 out of 5 stars
30K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Building Digital Media using Graphic Design in PowerPoint
Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Digital Design, Content Creation, Multimedia, Photo/Video Production and Technology, Infographics, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing
4.4
Rating, 4.4 out of 5 stars
73 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Google
Google Digital Customer Engagement
Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Adobe
Adobe Digital Marketing Strategy
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
4.8
Rating, 4.8 out of 5 stars
309 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing Strategy: Navigating Emerging Media and AI
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
4.4
Rating, 4.4 out of 5 stars
2.9K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months

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Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Digital Media Strategy, Web Analytics and SEO, Search Engine Optimization, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), Brand Management, AI Personalization, Personalized Service, Customer Relationship Management
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
3.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Preview
University of Illinois Urbana-Champaign
Multimodal Literacies: Communication and Learning in the Era of Digital Media
Skills you'll gain: Differentiated Instruction, Teaching, Instructional Strategies, Literacy, Oral Expression, Pedagogy, Education Software and Technology, Learning Strategies, Multimedia, Cultural Diversity, Language Learning, Digital Communications, Writing, Non-Verbal Communication
4.7
Rating, 4.7 out of 5 stars
171 reviews
Mixed · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Coursera
Content Creation for TikTok, YouTube, Instagram, Facebook
Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness
4.3
Rating, 4.3 out of 5 stars
17 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Virginia
Digital Product Management
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics
4.7
Rating, 4.7 out of 5 stars
9.7K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Digital Marketing Institute
Social Media Marketing in Practice
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics
4.5
Rating, 4.5 out of 5 stars
571 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of California San Diego
Internet of Things: Multimedia Technologies
Skills you'll gain: Image Analysis, Mobile Development, Python Programming, Internet Of Things, Image Quality, Embedded Software, Development Environment
4.7
Rating, 4.7 out of 5 stars
305 reviews
Mixed · Course · 1 - 4 Weeks