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Product Marketing Courses Online

Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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Explore the Product Marketing Course Catalog

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Governance, Product Development, Product Roadmaps, User Centered Design, Business Modeling, Resource Management, Brand Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Financial Statements, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Technical Product Management, Professional Networking, Financial Analysis, Product Strategy, Product Requirements, Engineering Management, Product Development, Product Lifecycle Management, New Product Development, Innovation, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Performance Management, Interviewing Skills

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    913 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Product Management, Persona Development, Innovation, Prototyping, Agile Product Development, Market Research, Sustainable Business, Team Management, Product Roadmaps, Marketing, Market Opportunities, Sustainable Design, Ideation, Product Lifecycle Management

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner: Communications & Stakeholder Management

    Skills you'll gain: Backlogs, Stakeholder Communications, Virtual Teams, Stakeholder Management, Agile Product Development, Agile Methodology, Communication, Cross-Functional Collaboration, Negotiation, Conflict Management, Product Management, Product Requirements, User Story, Team Building, Prioritization, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Marketing Operations, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    281 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Competitive Analysis, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Artificial Intelligence, Return On Investment, Product Development, New Product Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    486 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Stakeholder Analysis, Market Analysis, Team Building, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Innovation, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Lean Product Portfolio Management: University of Maryland, College Park
  • The Ultimate Guide for Product Management Essentials: Packt
  • Real-World Product Management: Advancing Women in Tech
  • Product Development for Technical Managers: University of Colorado Boulder
  • Product Owner: Communications & Stakeholder Management : SkillUp
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Retail Marketing Strategy: University of Pennsylvania
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Product Management: Building AI-Powered Products: SkillUp
  • The Marketing Plan: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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