Customer Relationship Management

Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with customers and potential customers. Coursera's CRM skill catalogue teaches you how to effectively manage customer relationships to improve business performance. You'll learn about the various elements of CRM including customer service, customer interaction, sales force automation, and analyzing customer data. You'll also explore different CRM tools and software designed to gather, analyze, and harness customer information to build and maintain meaningful relationships with customers, boost customer loyalty, and drive sales growth. By mastering these concepts, you'll be able to contribute significantly to the customer satisfaction and profitability of any business.
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93courses

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Results for "customer relationship management"

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

  • Status: New
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    Skills you'll gain: Closing (Sales), Sustainable Business, Sales, Customer Relationship Building, Sales Strategy, Persuasive Communication, Emotional Intelligence, Influencing, Job Analysis, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Public Speaking, Sales Prospecting, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content

  • Status: New
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    Skills you'll gain: Customer Relationship Management, Six Sigma Methodology, Lean Six Sigma, Continuous Improvement Process, Operational Excellence, Quality Management, Process Improvement, Quality Assurance and Control, Customer experience improvement, Risk Analysis, Production Planning, Culture Transformation, Employee Engagement

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    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Account Strategy, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Data-Driven Decision-Making

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    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Market Research, Competitive Analysis, Customer Relationship Management, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Forecasting, Google Ads

  • Status: Free Trial

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

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    Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)

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    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

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    Fundação Instituto de Administração

    Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Relationship Management, Customer Retention, Customer Data Management, Agile Methodology, Customer Engagement, Customer Insights, Product Lifecycle Management, Consultative Approaches, Business Metrics, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Solution Design, Experience Design, Interpersonal Communications

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    Coursera Instructor Network

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Digital Marketing

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