Promotions and Campaigns

Promotions and Campaigns are strategic marketing efforts to increase brand visibility, customer engagement, and sales for a product or service. Coursera's Promotions and Campaigns skill catalogue teaches you the methods and tools necessary to effectively plan, execute, and manage promotional campaigns across various channels. You'll learn about the principles of promotion strategy, campaign planning and execution, budgeting, and measurement of promotional effectiveness. Additionally, you'll delve into different types of promotion techniques like sales promotions, public relations, digital marketing, and advertising. This knowledge will empower you to drive business growth, increase brand awareness, and enhance customer loyalty.
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Results for "promotions and campaigns"

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Marketing Analytics, Google Ads, Promotional Strategies, Analysis, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Photo/Video Production and Technology, Budget Management, Content Creation, Return On Investment, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Marketing Analytics, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns

    4
    Rating, 4 out of 5 stars
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    Adobe

    Skills you'll gain: E-Commerce, Scalability, Business-To-Consumer, B2B Sales, Order Management, Personalized Service, Customer Engagement, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Target Market, Online Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

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