Michigan State University
Specialization
Course
The State University of New York
Course
Course
Course
Course
Course
Michigan State University
Specialization
Course
Course
Course
The language used throughout the course, in both instruction and assessments.
Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing
Beginner · Guided Project · Less Than 2 Hours
University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Social Media Content, Blogs, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Effectiveness, Customer experience strategy (CX), Branding, Target Audience, Persona Development, Storytelling, Driving engagement, Ethical Standards And Conduct, Writing
Intermediate · Course · 1 - 3 Months
Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
Beginner · Course · 1 - 4 Weeks
The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months
Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours