Business Marketing

Business Marketing is the practice of individuals, organizations, or companies promoting their products or services to other businesses or organizations. Coursera's Business Marketing catalogue teaches you about strategic marketing concepts tailored specifically for business-to-business operations. You'll learn everything from market segmentation and targeting, brand building, customer relationship management to digital marketing techniques. You'll delve into the complexities of business sales, explore the key strategies in pricing and value proposition, and understand how to leverage data in making strategic marketing decisions. This knowledge will empower you to drive business growth and customer engagement in any organization.
10credentials
1online degree
45courses

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Results for "business marketing"

  • Status: Preview

    Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration

  • Status: Free Trial

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

  • Status: Preview

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

  • Status: Preview

    Simplilearn

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

  • Status: New
    Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

  • Status: Free Trial

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • Status: Free Trial

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

  • Status: Free Trial

    Skills you'll gain: TikTok, Content Performance Analysis, Social Media Marketing, Business Marketing, Online Advertising, Brand Marketing, Storytelling, Social Media, Content Creation, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Digital Advertising

  • Status: Free Trial

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

  • Status: Free Trial

    Skills you'll gain: TikTok, Storytelling, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Target Audience, Business Marketing, Customer Engagement, User Accounts

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

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Leading partners

  • Emory University
  • Arizona State University
  • University of Colorado Boulder
  • Aptly
  • Yonsei University
  • Alfaisal University | KLD
  • Fundação Instituto de Administração
  • Goldman Sachs